CLIENT INSIGHTS INTERVIEWS
Lots of companies and consultants do “client feedback” or “client service” interviews, but these interviews are all about the FIRM – “How are we doing? What else could we be doing for you?”
But a Client Insights Interview facilitated by Design Build Legal is focused entirely on the CLIENT, be they an in-house lawyer, a Legal Operations professional, or a business leader overseeing the legal function.
The Client Insights Interview seeks to understand more about the client’s business, their daily work, the pressure they face from the business units they support, and the personal goals they wish they had the time to work towards. The insights may have nothing to do with law firms or legal work at all. But they surface opportunities for the law firm to support their client in ways beyond solving discrete legal problems.
A Client Insights Interview Program from Design Build Legal:
Gives members of your firm an opportunity to meet directly with a client, without making them (or you) feel like you’re “selling” them
Positions your firm as empathetic towards the clients that send you work
Has a structure for gathering insights, developing possible solutions based on those, and tracking progress
Trains firm leaders to facilitate their own Client Insights Interviews in the future
Interested in a new way to connect with and support clients, one that differentiates your firm from its competitors? Click the button below and we’ll send you more details.