Design Build Legal
Design Build Legal

Who We Are

Advisors. Doers. Innovators.

 

Who We Are

We’re people who get stuff done. We are comfortable working behind the scenes to make you successful, or being front-and-center, presenting to and working with senior leaders. We thrive on identifying client needs and designing tailored solutions to meet them. Having served in multiple marketing, business development, and project management roles inside an Am Law 100 firm, we understand law firm culture, challenges, and opportunities. We’ve also worked alongside corporate counsel to develop new programs, communicate their departments' value to business executives, and to think about how they could be getting more value out of outside counsel services.

 
 

founder

Andy Peterson

Andy co-founded Design Build Legal eight years ago, after nearly a decade at Davis Wright Tremaine. While at DWT, he was a founding member of DWT De Novo, one of the first U.S. law firm teams to make client-focused innovation its full-time job. Soon after De Novo won DWT its second of back-to-back “Innovative Law Firm of the Year” awards from the International Legal Technology Association (ILTA), Andy left to work with other firms across the country that wanted to design better experiences for clients.

So often, these days, in-house counsel is looking for more than just the solution of a legal problem; they want transparency, collaboration, cost certainty, and efficiency, where decision-making is driven by data as much as by gut feeling. Through Design Build Legal, Andy helps firms differentiate themselves by meeting those broader needs. DBL's solutions leverage technology, pricing, process improvement, data analysis, and staffing alignment, all of which add up to help law firms solve some of their clients’ most difficult legal and business challenges.

Andy lives in the Seattle area with his wife and two daughters, where he enjoys live music, triathlons, camping, and whatever the kiddos want to do.

andy@designbuildlegal.com

 

Education

UNIVERSITY OF PUGET SOUND
B.A, Business Leadership, 2001

BATES TECHNICAL COLLEGE
A.T., Broadcast Production Technologies, 2003 (ask me about it sometime!)

 

 
 
 

previous experience

Prior to launching Design Build Legal, Andy helped drive innovation efforts at Davis Wright Tremaine, shaping the investment and marketing strategy that founded DWT De Novo. The De Novo initiative led to the firm’s recognition as the first back-to-back winner of the “Innovative Law Firm of the Year” award by the International Legal Technology Association (2015 & 2016).